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Monday 14 December 2009
Analysing Adverts
Analysing Adverts
Analyse the 2 children's adverts watched in class. To what extent do they conform to or subvert traditional gender roles?
Consider textual details (mise en scene, music, voice over etc) in your analysis.
The two adverts I am analysing are Ben 10 and I Love Ponies, both adverts for children's toys. Although the adverts are very different in many ways they both conform to traditional gender roles.
Ben 10 has many different textual details that we as an audience would link to boys, for starters the actors in the advert are both boys, so we see that boys are going to play with the product. There is a lot of green in the mise-en-scene, with green slime bursting out of the box at the beginning of the advert, this adds to the excitement of the product as it is eye catching and it portrays that with the product comes this “fun”. The advert is fast pace, with very slick editing, this is a traditional way to attract the young male audience because they do not have a very long attention span, so the fast editing will hold their attention for longer. By mixing shots from the cartoon and the real life it will attract the male audience who may wish to be a part of this “fantasy world”.
In the advert for my little ponies we can see the contrasting colour pink, rather than green from the boys advert. Girls stereotypically like pink and purple, they are also supposed to like hearts and flowers which are continually featured in the advert. The advert is a slower pace because girls have a faster attention span than boys. This adds a calm and relaxing mise-en-scene to the advert, something girls are much more like to want to do.
Analyse the 2 children's adverts watched in class. To what extent do they conform to or subvert traditional gender roles?
Consider textual details (mise en scene, music, voice over etc) in your analysis.
The two adverts I am analysing are Ben 10 and I Love Ponies, both adverts for children's toys. Although the adverts are very different in many ways they both conform to traditional gender roles.
Ben 10 has many different textual details that we as an audience would link to boys, for starters the actors in the advert are both boys, so we see that boys are going to play with the product. There is a lot of green in the mise-en-scene, with green slime bursting out of the box at the beginning of the advert, this adds to the excitement of the product as it is eye catching and it portrays that with the product comes this “fun”. The advert is fast pace, with very slick editing, this is a traditional way to attract the young male audience because they do not have a very long attention span, so the fast editing will hold their attention for longer. By mixing shots from the cartoon and the real life it will attract the male audience who may wish to be a part of this “fantasy world”.
In the advert for my little ponies we can see the contrasting colour pink, rather than green from the boys advert. Girls stereotypically like pink and purple, they are also supposed to like hearts and flowers which are continually featured in the advert. The advert is a slower pace because girls have a faster attention span than boys. This adds a calm and relaxing mise-en-scene to the advert, something girls are much more like to want to do.
The representation of men and women can never illustrate the truth;
The representation of men and women can never illustrate the truth;
I believe that this statement is true, but before discussing this I want to look into what other people recognise as men and women stereotypes. The media can often give women certain stereotypes- the super-mum, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically thin, beautiful who can be “angels” or “whores”. But in reality we know that these categories can never fit every woman because they are all so different, they can be different aspects from each group that can make up a woman, but you will rarely find a “super-mum” that does nothing except be a “super-mum” because if human characteristics. There are also many stereotypes for men the most popular stereotypes of male characters as the Joker, the Jock, the Strong Silent Type, the Big Shot and the Action Hero. We also know that this is not a true representation because men can also be varied.
I believe that this statement is true, but before discussing this I want to look into what other people recognise as men and women stereotypes. The media can often give women certain stereotypes- the super-mum, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically thin, beautiful who can be “angels” or “whores”. But in reality we know that these categories can never fit every woman because they are all so different, they can be different aspects from each group that can make up a woman, but you will rarely find a “super-mum” that does nothing except be a “super-mum” because if human characteristics. There are also many stereotypes for men the most popular stereotypes of male characters as the Joker, the Jock, the Strong Silent Type, the Big Shot and the Action Hero. We also know that this is not a true representation because men can also be varied.
Hollywood mainly operates in gender binary opposites;
Hollywood mainly operates in gender binary opposites;
Gender binary is the classification of sex and gender into two distinct and disconnected forms of masculine and feminine. So in terms of Hollywood I do not think the statement is entirely true because men and women often cross the boundaries of what their gender role should stereotypically do, in the Hollywood to be concerned with designer clothes and their appearance which is something a woman would do. Gender binary opposites can describe a social boundary that discourages people from crossing or mixing gender roles, or from creating a third form of gender expression altogether. It can also represent some of the prejudices which stigmatize transgendered people, another thing that is prominent in Hollywood.
Gender binary is the classification of sex and gender into two distinct and disconnected forms of masculine and feminine. So in terms of Hollywood I do not think the statement is entirely true because men and women often cross the boundaries of what their gender role should stereotypically do, in the Hollywood to be concerned with designer clothes and their appearance which is something a woman would do. Gender binary opposites can describe a social boundary that discourages people from crossing or mixing gender roles, or from creating a third form of gender expression altogether. It can also represent some of the prejudices which stigmatize transgendered people, another thing that is prominent in Hollywood.
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